Media Buying & Media Planning
for B-to-C and B-to-B Advertising Campaigns
Traditional Media
Traditional Media
Broadcast TV
Advertise your commercial or paid program on local broadcast stations in the market(s) of your choosing. You can advertise in local news, specific programs, or dayparts. Broadcast TV is a great way to reach a wide audience and it puts your business right in the spotlight!
Traditional Media
Cable TV
Cable TV is a great way to hyper-locally reach your prospective audience. You can narrow down the geographic area you want to target so you only reach customers within close proximity to your business.
Traditional Media
Radio
Reach a wide span of potential customers in the car or at work with radio advertising. You can have live remote broadcasts at your location to promote events or a grand opening. You can get featured as the sponsor of the weather or traffic report. And you can have your commercial read by your favorite on-air talent. There are lots of opportunities when it comes to radio advertising.
Traditional Media
Newspaper
With newspaper advertising you can get right into the hands of readers in micro-targeted communities or reach a much broader audience, depending on the publication. There are many advertising options available with print.
Traditional Media
Magazines
Magazine advertising can be a great way to establish instant brand recognition and credibility. You can reach a targeted niche audience with a colorful glossy ad in a high quality publication.
Traditional Media
Outdoor (OOH)
Outdoor advertising also known as out-of-home media (OOH) includes ads on billboards, bus shelters, taxis, subways, trains, ferries, airports, malls, gyms, and so much more! It's a great way to advertise hyper-locally with high visibility. There are many options for budgets of all sizes.
Traditional Media
Cinema
Get your message featured on the silver screen! Advertise to a captive movie-going audience. Your :15 or :30 video ad appears right before the previews begin. You can advertise in as little as one specific theater or multiple theaters.
Traditional Media
Direct Mail
With direct mail, you can get your personalized message right into the mailbox of your prospective customers. There's a wide variety of options available for budget ranges, and targeting.
Digital Media
Digital Media
Display
Display ads go across all devices, appearing on websites and apps, using targeting strategies including Retargeting, Behavioral Targeting, Artificial Intelligence, and Keyword Targeting.
Digital Media
Native
Native display and video ads go across all devices and match the look, feel, and context of the website or app where they are seen, using targeting strategies including Retargeting, Behavioral Targeting, Artificial Intelligence, and Keyword Targeting, or a custom audience of your database list of emails and Lookalike audience.
Digital Media
Mobile Targeting
Reaching people with display and video ads on their mobile devices using targeting strategies including Behavioral, Geo-Fencing, Geo-Retargeting Lookalike, and Weather Triggers. Or a custom audience of your database of addresses. On-Site Visit Tracking to your business is available.
Digital Media
Household IP targeting
Matching IP addresses to your list of names and street addresses and showing your display, native, or video ads only to those people, across all devices.
Digital Media
Search Engine Optimization
Improving and promoting a website to increase the number of visitors a site receives from search engines.
Digital Media
Video & OTT
Video ads go across all devices, appearing on websites and apps, using targeting strategies including Retargeting, Behavioral Targeting, Artificial Intelligence, and Keyword Targeting. Additional options include YouTube and Over-The-Top (OTT) ads on Connected TVs.
Digital Media
Online Audio
Audio ads served to targeted online listeners who are consuming audio content across all types of devices, using the targeting strategies of Behavioral Targeting and Artificial Intelligence.
Digital Media
Social Media
Targeting people across all devices with display or video ads on Facebook and Instagram in their News Feed, on Facebook Audience Network, Messenger, Facebook Instant Articles, Stories, Marketplace, or a custom audience of your database of emails or addresses and Lookalike audience.
Included Services
Included Services
Campaign Strategy
Innovision works with clients and agency partners to define campaign goals, establish a target audience, budget, creative message, call to action, timeline, and tracking measures.
Included Services
Media Research
After the campaign goals, strategies, and budget parameters have been established, Innovision researches the best suited media for the campaign. We evaluate each medium to ensure our clients' advertisements are seen by the most people possible in their target audience while staying within budget.
Included Services
rate negotiations
Innovision negotiates with the media to ensure our clients receive optimal placement, low rates, and added value.
Included Services
copy submissions
Innovision works closely with our clients and agency partners to ensure all copy deadlines are met, artwork meets all specifications, and creative copy is uploaded successfully to the media vendors.
Included Services
media invoicing
Instead of receiving multiple invoices from several media outlets and vendors, Innovision provides our clients with one streamlined itemized invoice to make bill payments clear, concise, and hassle-free.
Included Services
tracking & metrics
Innovision tracks performance metrics to ensure ads are placed in accordance with media orders and meeting campaign goals. Clients receive a monthly comprehensive report detailing campaign performance. TV and radio clients can expect a weekly prelog showing air times for the following week. Digital clients receive a login to view reporting data in real time. All clients have 24/7 access to view their campaign tracker where every campaign detail from copy to cost per lead is tracked.
